Comercial Projects

Commercial Work Demo Reel

A curated compilation of the most relevant commercial projects I’ve been involved in over more than 20 years of professional experience. Some projects were developed entirely under my authorship, while others reflect my work as Director of Photography, collaborating with creative teams to bring each vision to life.

Public service video where the government encourages people to stay at home during holiday season amid COVID-19
This vacations stay in home

During the covid pandemic, the Government of Jalisco encouraged the population to stay at home during the vacations. in this video I had the pleasure of direct the photography.

Video commemorating the 476th anniversary of Guadalajara with cultural and city visuals
Happy birthday Guadalajara

I loved being the photographer for this project, we needed to recreate old styles and textures, I am very proud of the result.

Promotional video showcasing Cloewe travel luggage Cloe
Cloe suitcases

Cloe is a well known brand in America. For this video we were asked to make a small spot for social networks showing the characteristics of the new collection of travel cases.

Promotional video showcasing large-scale exhibition stands using packaging as a visual analogy
Omega group

In this video, we use the analogy of packaging, emphasizing its importance in capturing the attention of customers.

Corporate videos

Corporate video for a children’s clinic showcasing its working method, warm environment, and compassionate care
Tipi Institutional Video

This clinic made a great effort to put its image at the height of its service, so we were commissioned to make a great video to explain their method of work

Oaxacan designer Juan Manuel Bautista crafting contemporary ethnic textiles by hand on waist loom
Juan Manuel Bautista, Ethnic Contemporary Textiles

Juan Manuel Bautista: handcrafted Oaxacan garments blending tradition, creativity, and contemporary fashion.

Corporate video of the history of Laboratorios Grin and Lupin group. Dr Desh Bandhu Gupta
The Journey of Laboratorios Grin

This video explores the history and evolution of Laboratorios Grin  and its integration into the global healthcare group Lupin Limited.

Corporate video explaining Impact’s integrated logistics and import solutions to Mexico
Impoc – Corporate Video

This video focuses on clarity, structure, and visual storytelling to translate complex logistics processes into an effective business message.

This company creates high quality systems mainly for the pharmaceutical and food industry. With this video SIIA has managed to get new customers showing to be a robust company with high technology and a great level of specialization.
A company with a highly specialized service.

With this video SIIA has managed to get new customers showing to be a robust company with high technology and a great level of specialization.

Visual showcase of Juan Manuel Bautista’s handcrafted Oaxacan garments combining traditional textiles and contemporary design
Visual Showcase of Juan Manuel Bautista

A short visual presentation of Juan Manuel Bautista’s creations, blending ancestral textile techniques with vibrant colors and contemporary fashion.

Reels

Vertical demo reel featuring short-form visual storytelling projects Reels
Vertical Projects – Demo Reel

A selection of vertical-format projects designed for social and digital platforms.
Focused on visual storytelling, and communicate effectively within short-form formats.

Short documentary portraying boxer Andrea del Muro through cinematic visual storytelling
Andrea del Muro – Short Documentary

Short documentary. The project explores passion, discipline, and resilience, using a cinematic approach to create an emotional connection with the subject.

Vertical architectural and real estate video of Punto Río Blanco using motion graphics to present design concepts dynamically.
Punto Río Blanco – Real Estate in Motion

In this video we use motion graphics to  show and narrate the real estate project dynamically.

Regina Ayné modeling a handwoven bikini while playfully interacting with the camera in a beach setting, with natural light and ocean scenery.
Regina Ayné · Handwoven Bikini by the Sea

A beach piece featuring Regina Ayné, highlighting the textures and craftsmanship of a handwoven bikini.

Regina Ayné modeling a vibrant orange floral bikini in the streets in the Caribbean, interacting playfully with the camera amid tropical light and color.
Regina Ayné in the Caribbean city

Regina Ayné in a vibrant floral bikini, bringing energy and playful movement to the streets of Playa del Carmen

A simple and elegant reel of a model enjoying the Pacific at sunset, blending presence, light, and calm beauty.
Simple Beauty on the Pacific

A simple and elegant reel of a model enjoying the Pacific at sunset, blending presence, light, and calm beauty.

Minimalist motion graphics video for Cloe’s online store launch, with black text on white background, following the brand’s visual identity
Cloe – New Online Store

Motion graphics reel for Cloe’s new online store, using clean black-on-white text and a brand-aligned minimalist style.

Dynamic 30-second promotional reel inviting viewers to the Oaxaca Mezcal Course, featuring visuals of mezcal production, tasting, and cultural highlights.
Oaxaca Mezcal Experience Invitation

A dynamic 30-second reel promoting the Mezcal Course in Oaxaca.

Animation & VFX

Animated logo reel featuring motion design projects for brands including Alen, PwC, Cuprum, Verde Valle, and BP.
Logo Animation reel

A selection of logo animation projects developed for commercial and corporate brands.

Anniversary video honoring Verzenio and expressing gratitude to doctors and healthcare professionals. Eli Lilly
Verzenio Anniversary Tribute

Tribute video celebrating the anniversary of Verzenio and thanking healthcare professionals.

Promotional veterinary video presenting Apoquel’s benefits for dogs with itching conditions in a clear and engaging way. Zoetis
Apoquel a Veterinary medicine

Video developed to present the benefits of Apoquel to veterinary professionals.

Animated video transforming a classic male icon using 2D and 3D animation, live action, and motion graphics.
An Icon in Motion

An experimental animated piece that blends 2D animation, 3D elements, live action, and motion graphics into a single visual language.

Promotional motion graphics reel for Cloe’s new online store, featuring black text on white background and minimalist brand-aligned visuals.
Cloe – Video announcing offers

Minimalist motion graphics video aligned with Cloe’s brand identity and online store.

Behind-the-scenes VFX process for a racing project aimed at investors and sponsors.
VFX Making Of - since  2014

Behind the scenes of a pre-2014 VFX project created to capture investor and sponsor attention for a new racing project.

VFX demo reel featuring visual effects, compositing, and CGI integrated into live-action projects.

VFX DEMO

A selection of VFX projects showcasing the integration of VFX, compositing, and CGI within live-action productions. 

Animated 2D anniversary video celebrating 11 years of Financiera Tamazula and inviting viewers to the celebration.
Financiera Tamazula – 11th Anniversary Celebration

Animated 2D video celebrating Financiera Tamazula’s 11th anniversary and inviting the community to the event.

Music & Sports

Demo reel presenting visual storytelling projects created for musicians and music productions.

Music Projects Demo Reel

A selection of visual projects developed for musicians. 

A Live Session video of worship music performance with natural light flares. De gracia en gracia
Worship Music – Live  Session

Without the necessity of big productions take the gift that God gave us with the sun in the perfect position to record this worship.

Racing film enhanced with visual effects to communicate performance and attract investors and sponsors. Quarter Mile Champion | VFX Racing Film
My new project

A project with VFX filmed in 2014 to position a quarter mile champion. This video was designed to capture investor and sponsor.

Video showcasing the Arabe Racing Team’s turbine dragster on track, highlighting speed and design.
Lighting the tracks 

The Arabe Racing Team’s turbine dragster is revealed in this dynamic video, bring out the car’s power and speed.

Drag racing documentary featuring the Arabe Racing Team’s turbine dragster competing against Martín Vaca in Zahuayo for Discovery Channel’s Los Mexicanicos.
Drag Race – Arabe Racing Team vs Martin Vaca

A documentary-style video capturing a drag racing competition in Zahuayo, organized by Discovery Channel for Los Mexicanicos tv show

Behind-the-scenes VFX process for a racing project aimed at investors and sponsors.
VFX Making Of - since  2014

Behind the scenes of a pre-2014 VFX project created to capture investor and sponsor attention for a new racing project.

Film & Documental

Cine Reel 
Stories that come to life on the big screen 
This demo brings a selection of scenes from different feature films and short films in which I have had the opportunity to collaborate as Director of Photography.

Documentary Reel 2024
Frames of What Matters 
This demo reel brings together a selection of documentaries in on which I have collaborated as Director of Photography, working closely with researchers, communities, and production teams to give visual form to their stories.

Bella is a horror short film in which I participated as Director of Photography. Directed by Noé Hurtado and produced by Liz Díaz, the film explores the genre through an unsettling atmosphere and striking visuals that enhance the narrative tension.
Bella - A horror short film

In this horror film I participated as Director of Photography.  
Directed by Noé Hurtado and produced by Liz Díaz

Cupida - Trailer Oficial This is a romantic comedy written and directed by Adolfo Lopez Campaña and produced by Liz Diaz. Starring by Nacho Casano, Esmeralda Cervantez and Edwin Ruíz
Cupida - Trailer Oficial

I loved to do the cinematography for this romantic comedy written and directed by Adolfo Lopez Campaña and produced by Liz Diaz. Starring by Nacho Casano, Esmeralda Cervantes and Edwin Ruiz 

Claudia no se Quiere Morir | Tráiler Oficial | Cinemex. This is a romantic comedy written and directed by Adolfo Lopez Campaña and produced by Liz Diaz. Featuring Edwin Ruíz.
Claudia doesn't want to die

This is a romantic comedy written and directed by Adolfo Lopez Campaña and produced by Liz Diaz where I did the Direction of Photography

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